Put Together Quickly

After Apple revealed the iPad, their new tablet device it places their purchase of Quattro Wireless in slightly different light. Quattro Wireless is a mobile advertising company that Apple acquired after losing it's bid on AdMob to Google.

Apple now has a large share of the digital media (music, movies, televisions) distribution and the devices and programs used to access it. Add books, magazines and newspapers to that distribution mix and new opportunities are created for Apple and content creators with iPod touches, iPhones and iPads.

Opportunities to create living magazines and newspapers for people to purchase and for television / trailer quality ads to be displayed along with traditional print content. This isn't to say that only Apple along with Quattro Wireless would be capable of this, but only that it has helped create the possibilities that many have been waiting for quite some time.